Our Story

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We are a family run business with nineteen years experience in luxury pet accessories. Our home has always had the joy of dogs and cats within it and our love for our pets both past and present is eternal.

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We started our first pet boutique online in 2007 originally known as Pride and Joy Dog Couture, then Pride and Joy Pets. We supplied our customers with the best quality products at affordable prices and sourced new and innovative pet items from around the world.

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Inspired by customer feedback, we have decided to relaunch our online boutique under our new name The London Paw.  We have a great selection of sparkling pet accessories including crystal collars, necklaces, tags, stylish pet bowls, nutritious treats, quality toys and many more thoughtfully chosen accessories.

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We  also offer a bespoke personal shopping experience for those owners who would like us to shop for them, including searching the globe for a requested item.

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We hope  you enjoy your visit to our store and purchasing those special gifts for your pet. 

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The London Paw

Pet Styling with Love

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